Ready to feed formula launched by Kendamil
As parents ourselves, we know how important it is for you to be able to access the baby formula of your choice whenever you need it. The thousands of comments from our parents about a ready to feed formula haven’t gone unnoticed. This has been a number one priority for us, and finally we have a solution!
Yes, there have been tears (and tantrums) - and that’s just from us! We’ve been working tirelessly for years behind the scenes to crack an innovative new recipe that doesn’t compromise the things we care about.
The delay behind this product was because it was really tricky to get right. Staying true to our Kendamil recipe has been a challenge. Quite simply, we didn’t want to settle for less, because your baby deserves more.
But we got there, and we’re proud to say that we’ve created a ready to feed formula that’s palm oil and fish oil free! It’s the first of its kind, and just like all Kendamil products, it’s kinder for your baby and the planet.
What’s the problem with palm oil?
We go into depth about negative effects of palm oil in our blog, but the short answer is that studies have shown that the use of palm oil:
- Makes it harder for our little ones to absorb important fats, which they need for energy and healthy growth.
- Makes it harder for them to absorb minerals like calcium, which is needed to grow healthy bones and teeth.
- Can cause hard stools (and even constipation), upsetting our little one’s tummies.
- The production of palm oil is harmful to our rainforests and the endangered species who live there, like Orangutans.
We’d never want to compromise the health of our babies because of cheap ingredients. Kendamil’s ready to feed formula instead opts for natural nutrients from mammals milk instead, which we mix with healthy essential fatty acids.
What’s the fuss over fish oil?
You’re right to think there’s something fishy about fish oil. Fish oil, a common allergen, is used by many formula brands (and all baby formulas in the UK). It’s used as a source of Docosahexaenoic acid (DHA), an essential omega-3 fatty acid. Sadly, it’s commonly used because it’s cheaper to source, and is usually made from the unwanted fish components, including the head and tail.
Kendamil baby milks are instead packed with algal oil, a pure marine algae substitute in place of fish oil. Nutritionally, it also has higher levels of the essential omega-3 fatty acids of DHA (vital in maintaining normal brain functions in babies) and Eicosapentaenoic acid (EPA) too. EPA helps to support healthy inflammatory responses.
And there are boatloads of other benefits to algal oil. For starters, algal oil is a 100% plant-based source of DHA, making Kendamil baby milk uniquely "vegetarian". That whiff of fish that’s common in other formulas? You won’t find a hint in Kendamil. In fact, we’re so confident in the taste and smell of Kendamil that we even made it into an adults-only ice cream product to encourage parents to try it for themselves.
We believe that all babies should benefit from our award-winning formula, so by using a source of DHA that’s kosher and halal too, it’s accessible to even more families. The availability of fish oil is also unsustainable, with its quality dependent on uncontrollable factors like climate, fish stocks and market demand. Because we know how important it is for parents to be able to pick up their baby formula when they need it, algal oil provides more peace of mind as a reliable, sustainable source of DHA.
Using a more sustainable form of DHA from marine algae, we’re also helping to protect our ocean’s ecosystem and wildlife stocks.
More benefits of the bottle!
Kendamil’s ready to feed formula also has a shelf-life of 12 months, compared to other brands out there that offer just 9 months. It’s also 70ml, rather than 90ml, which means you’ll only use what you need so less wastage!
Our ready- to feed formula is available from October 12th on Kendamil.com, for purchase in a pack of 24.
And rest assured, we've seen your comments and are delighted to confirm that a 200ml bottle is being developed along with even more packaging options very soon. Stay tuned!
You asked, we answered!
We’re so excited for your little ones to enjoy our Ready to Feed formula, and we want to thank you for your patience while we perfected our one of a kind, palm oil-free and fish oil-free recipe! To get early access to order our Ready to Feed formulas before they launch publicly, join our exclusive wait list below! We’ll be emailing all wait listers with exclusive access to purchase 24 hrs before we go live. Stay tuned to your inbox!
Thinking of trying Kendamil?
If you’re thinking of trying Kendamil (voted independently by Monde Selection as the worlds #1 formula), or you’d just like to find out more about our award-winning formulas, we’re here for you. Our Customer Support team are fellow parents that have supported thousands of families, so they understand all your concerns and are so happy to answer any questions you may have.