Kendamil Ambassador Programme Terms & Conditions ("T&Cs")

Promoter. Kendal Nutricare Ltd (“Kendamil”), Mint Bridge Road, Kendal, Cumbria, LA9 6NL, United Kingdom, [support email]. The Programme and any monthly competitions are administered by Kendal Nutricare Ltd. No purchase necessary. Void where prohibited.

 

1. Eligibility
1.1 Open to UK residents aged 18 or over who are parents or legal guardians of a baby aged 0–36 months.
1.2 Entrants must have an active public Instagram, Facebook, or TikTok account.
1.3 Employees of Kendamil, contractors or their immediate family members are not eligible.
1.4 By entering, you confirm you meet these criteria and agree to these T&Cs.

2. How It Works
2.1 As part of the Kendamil Ambassador Programme, participants may be invited to create and share authentic content (photos, videos, posts, or stories) featuring Kendamil products.
2.2 Ambassadors may take part in monthly competitions and content challenges for the chance to win prizes.
2.3 Participation is unpaid, however Kendamil may gift products from time to time to support content creation.
2.4 Ambassadors are encouraged to share real, family moments that align with the Kendamil brand values of care, quality, and authenticity.
2.5 Each competition or content challenge will state opening/closing dates and times (UK time). Entries received after the closing time will not be considered.
2.6 Follow the instructions in the monthly brief (e.g., required tags/handles/hashtags, format, and submission method). Entrants must retain original high‑resolution files and provide them on request.

3. Prizes
3.1 Each competition brief will state the number of prizes, approximate value, delivery timeframe and any limits. Winners are selected using the criteria set out in the brief (e.g., creativity, authenticity, alignment to brief) by a Kendamil panel and/or independent judge. Tie‑breakers, if required, will be based on the highest weighted criteria. Winners will be contacted by DM within 14 days of close and must respond within 7 days, otherwise an alternate winner may be selected. Prizes are non‑transferable and no cash alternative is offered (except where required by law). Kendamil may publish the winner’s first name and social handle.
3.2 Monthly competitions may include prizes such as product bundles, vouchers, or other rewards as described in the relevant campaign post.
3.3 Winners will be selected based on creativity, authenticity, and alignment with the brief.
3.4 Prizes are non-transferable and cannot be exchanged for cash.

4. Disclosure & Advertising Compliance
4.1 If Kendamil provides products or directs/controls content in exchange for content, the post is advertising. Disclose clearly: - Put #Ad (or “Ad”) at the start of captions. - #Gifted alone is insufficient when content is in exchange for value. Ensure disclosures are clear on every frame/story.
4.2 Where Kendamil gifts products, vouchers, or fees for content, you must disclose (see above). Kendamil may request content for pre‑publication compliance checks.
4.3 All ambassadors must clearly disclose their relationship with Kendamil when posting content.
4.4 Kendamil may request that disclosure be updated or clarified if it is missing or unclear.

5. Content Ownership & Usage
5.1 By submitting or tagging Kendamil in any content as part of this programme or sending content to Kendamil:
5.1.1 You confirm you own the content and have documented consent from identifiable adults, and parental/guardian consent for any identifiable child.
5.1.2 You agree not to assert moral rights to the extent permitted by law, provided edits are not misleading or defamatory.
5.1.3 You grant Kendamil a non‑exclusive, worldwide, royalty-free, transferable and sublicensable licence to use, reproduce, edit, adapt, create derivative works from and distribute the content (including your handle and first name) across owned and paid channels (including paid social whitelisting, website, email, PR and retail) for 24 months from submission; archival rights thereafter.
5.1.4 Kendamil may feature your first name, social media handle, and submitted content in promotional materials.

6. Content Guidelines
6.1 To protect parents and comply with infant‑nutrition rules: - Do not make medical, nutritional, therapeutic, comparative or equivalence claims (e.g., “better than” or “like breast milk”) about Kendamil products. - Do not show or reference infant formula (0–6 months) or depict bottle‑feeding of infants under 6 months. Where follow‑on or toddler milks are featured, label them clearly (e.g., “6+ months, as part of a mixed diet”). - No preparation or feeding advice unless pre‑approved and consistent with official guidance. - Keep content family‑friendly and accurate. No unsafe practices (e.g., bottle‑propping, unsafe sleep, early weaning <6 months), and no third‑party IP (music, logos) without permission. - Kendamil may request edits or removal of content that is inaccurate, non‑compliant or unsafe; Ambassadors will action within 24 hours of notice.
6.2 All content must feature genuine use of Kendamil products and reflect your own experience.
6.3 Ambassadors must not make any medical, nutritional, or comparative claims about Kendamil products.
6.4 Content should be family-friendly, authentic, and in line with UK infant formula advertising regulations.
6.5 Kendamil reserves the right to disqualify or remove any content deemed inappropriate, misleading, or non-compliant.

7. Exclusivity
7.1 While part of the Kendamil Ambassador Programme, participants are encouraged not to promote or create sponsored content for direct competitor baby formula or baby food brands.
7.2 For any calendar month in which you accept Kendamil product for content, you will not publish sponsored or gifted content for direct competitor baby‑milk brands during that month

8. Withdrawal
8.1 Participants may withdraw from the ambassador programme at any time by contacting Kendamil.
8.2 Kendamil retains the right to continue using any content submitted prior to withdrawal for the remainder of the agreed 12-month usage period.=

9. Selection & Notification
9.1 Winners will be contacted via direct message within 14 days of the competition closing date.
9.2 If a winner does not respond within 7 days, Kendamil reserves the right to choose an alternative winner.

10. Data Protection
10.1 Kendal Nutricare Ltd is the data controller. We process your personal data to administer the Programme, verify eligibility, deliver prizes, and feature your content/handle. See our Privacy Policy: [link]. To exercise your UK GDPR rights, contact [support email].
10.2 Any personal information shared with Kendamil will be handled in accordance with our Privacy Policy.
10.3 By entering, you agree that Kendamil may contact you about ambassador opportunities, content features, and future campaigns.

11. Indemnity
11.1 Nothing in these T&Cs limits liability for death or personal injury caused by negligence, fraud or any liability that cannot be limited by law. Subject to that, Kendamil is not liable for: (i) indirect or consequential losses; (ii) entries lost, delayed or corrupted; (iii) any failure caused by events beyond reasonable control 11.2 By taking part, you agree to indemnify Kendamil against any claims, damages, or expenses arising from your breach of these terms or unauthorised use of third-party materials.

12. General
12.1 Kendamil may cancel, suspend, or amend the Programme/competitions where events beyond its reasonable control make this unavoidable.
12.2 Kendamil reserves the right to amend or withdraw this programme or its terms at any time. Changes will apply prospectively to new activities.
12.3 This programme is not sponsored, endorsed, or administered by Instagram, Facebook, or TikTok.
12.4 These terms and conditions are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.
12.5 Contact. gifting@kendamil.uk