Kendamil User-Generated Content Terms & Conditions
User-Generated Content Terms & Conditions
These User-Generated Content Terms & Conditions (“Terms”) explain how Kendal Nutricare Ltd (“Kendamil”, “we”, “us”, “our”) may use content you choose to share with us in connection with a Kendamil campaign.
By submitting content to us or agreeing to these Terms, you confirm that you have read, understood, and agreed to them.
1. Who We Are
Kendal Nutricare Ltd
Mint Bridge Road
Kendal, Cumbria
LA9 6NL
United Kingdom
2. Who Can Take Part
2.1 You must be aged 18 or over.
2.2 You must be a parent or legal guardian of a child aged 6–36 months.
2.3 You must be the creator and rights-holder of the content you share with us.
3. Participation
3.1 Participation is entirely voluntary.
3.2 There is no obligation to post content on your own social media channels.
3.3 You may choose whether or not to share content with Kendamil, and what content you share.
3.4 No purchase is required.
3.5 You will not be paid or otherwise compensated for submitting Content. Kendal Nutricare does not control, direct, or require what you publish. Nothing in these Terms creates any employment, agency, partnership, or joint venture relationship between you and Kendal Nutricare.
4. Content You Share
4.1 “Content” includes any photos, videos, audio, written material, or other media you submit to Kendamil, upload via a Kendamil form, email to us, or share with us in connection with a Kendamil campaign. References to “campaign” simply means a Kendamil community initiative for collecting Content, not a paid endorsement arrangement.
4.2 By sharing Content, you confirm that:
You created the Content yourself and own all rights in it.
Any identifiable adults have given consent to appear.
You have parental or guardian consent for any identifiable child.
The Content does not infringe any third-party rights (including music, images, or trademarks).
The submitter has authority from all relevant guardians/rights-holders,
You confirm that no one else in the Content has objected.
4.3 Kendal Nutricare may request reasonable evidence of the permissions and consents referred to in Clause 4.2, and you agree to provide such evidence promptly and to cooperate with any reasonable requests to enable Kendal Nutricare to use the Content in accordance with these Terms.
5. How We May Use Your Content
5.1 By submitting Content, you grant Kendamil a non-exclusive, worldwide, royalty-free licence to:
Use, reproduce, share, publish, display and distribute the Content.
Edit, crop, adapt, or create derivative works from the Content (for example, resizing, adding captions, or combining with other material), provided the use is not misleading or defamatory.
Make minor edits only for formatting and presentation purposes, such as adjusting length, adding subtitles/captions, resizing, and applying brand frames/overlays.
We will not edit the Content in a way that materially changes its meaning, context, or message, or that could reasonably be considered misleading.
Where Kendal Nutricare proposes to make material edits (beyond minor formatting or presentation changes), Kendal Nutricare will use reasonable efforts to obtain your prior approval before publishing the edited version.
Use the Content across Kendamil’s owned and paid channels, including but not limited to:
Websites.
Social media.
Email communications.
Digital advertising.
PR, retail, and marketing materials.
5.2 This licence includes the right to use your first name and/or social media handle in connection with the Content.
5.3 The licence begins when the Content is shared and continues unless you withdraw consent (see section 8). Content already published may continue to be used for a reasonable period.
6. Content Standards & Compliance
6.1 To comply with infant-nutrition regulations and protect families, Content must not:
Include medical, nutritional, therapeutic, or comparative claims.
Suggest equivalence to or superiority over breast milk.
Show or reference infant formula for babies under 6 months.
Depict unsafe feeding or care practices.
6.2 Content must not include any identifiable personal location details (such as home addresses, school names/uniforms, licence plates, or geotags), show any child who appears distressed or unwell, show nudity or intimate situations, depict unsafe sleep or care practices, or include any medical or therapeutic claims about Kendal Nutricare products.
6.3 Content must be accurate, family-friendly, and reflect genuine use or experience.
6.4 Kendal Nutricare may decide at any time and without notice not to use, to suspend use of, or to remove any Content (in whole or in part) from its channels or materials, for any reason.
7. Advertising & Disclosure
7.1 Kendal Nutricare does not require you to publish any Content on your own social media channels, and your participation is voluntary and unpaid. Submitting Content under these Terms does not make you a brand ambassador, influencer, or paid creator for Kendal Nutricare, and Kendal Nutricare does not control what you choose to post on your personal accounts.
7.2 If you do choose to post Content on your own social media channels and your post relates to Kendal Nutricare or its products, you are responsible for ensuring that your post is truthful and not misleading and that you comply with applicable advertising and platform rules, including making any required disclosures (for example, if you have received any payment, gifts, free product, discounts, or other incentives from Kendal Nutricare or anyone else in connection with that post).
8. Withdrawal of Consent
8.1 You may withdraw your consent for Kendal Nutricare to use your Content at any time by emailing us at kncmarketingteam@kendalnutricare.com and clearly identifying the Content (for example, by providing the platform, handle, date posted, and a link or screenshot). If the Content includes an identifiable child, you may also state that you are withdrawing consent specifically in respect of the child’s image, and we will treat that request as a priority.
8.2 Once we have verified your request, we will stop using the Content in future marketing and will use reasonable efforts to remove the Content from Kendal Nutricare’s owned channels within the timeframes below. You acknowledge that: (a) removal may not be immediate in all circumstances (for example, where content is already scheduled, cached, printed, distributed, or in circulation via third parties), and (b) we cannot control content that you or third parties have independently shared, reposted, or archived.
8.3 Subject to Clause 8.2, Kendal Nutricare will use reasonable efforts to action verified withdrawal requests within the following timeframes: (a) owned channels (including Kendal Nutricare websites, emails and social media) within 10 business days, (b) paid advertising campaigns controlled by Kendal Nutricare within 5 business days (and removed from active use as soon as reasonably practicable thereafter, noting platform caching and technical limitations), and (c) printed or fixed-format materials will not be reprinted with the Content, however the Content may continue to appear until existing materials are replaced or stock is depleted.
9. Data Protection
9.1 Kendal Nutricare Ltd is the data controller for personal data shared in connection with this campaign.
9.2 We process personal data to manage content submissions and marketing activity in accordance with our Privacy Policy: Privacy – Kendamil
9.3 Your Content and any personal data included in it may be used by Kendal Nutricare for marketing and promotional purposes (including on our owned channels and in paid advertising) and may be shared with our service providers and platform partners (for example, marketing agencies and advertising platforms) solely for those purposes, in accordance with our Privacy Policy.
9.4 You have the right to access, correct, or request deletion of your personal data under UK GDPR.
9.5 We will retain your Content and related records only for as long as necessary for the purposes set out in these Terms (and for legal, regulatory, audit, and record-keeping purposes), and we will stop future use of the Content following a verified withdrawal request in accordance with Clause 8.
10. General
10.1 Kendamil may update these Terms from time to time. Updated terms will apply to new submissions.
10.2 These Terms are governed by the laws of England and Wales.
10.3 These campaigns are not sponsored, endorsed, or administered by Instagram, Facebook, or TikTok.
